How Archer & Buchanan Architecture Grew Their Social Media Following to 15,000 in Just 18 Months
Background
Archer & Buchanan Architecture is a highly respected architectural firm known for its exceptional craftsmanship and attention to detail. By October 2023, the firm had built a reputable online presence but had yet to fully harness the power of social media to its advantage. During a routine SEO strategy meeting, the team at Padula Media identified untapped potential in their social media approach and proposed a plan to significantly enhance engagement and reach.
Challenges
At the start of our collaboration, Archer & Buchanan faced several key challenges:
- Their social media lacked viral content and had not successfully captured widespread attention.
- Despite their strong brand reputation, their follower count was stagnant at just under 7,000.
- The firm did not have a comprehensive content strategy to effectively showcase their work.
- They were not fully utilizing the high-quality imagery available through their architectural photographer.
Strategy & Implementation
To overcome these challenges and drive significant growth, Padula Media implemented a robust social media strategy tailored to Archer & Buchanan’s unique strengths and industry positioning. Our approach focused on the following key areas:
1. Leveraging Video Content
- We introduced video storytelling, highlighting the architectural process behind each project.
- Short-form and long-form video content was created to captivate audiences and encourage prolonged engagement.
2. Strategic Content Development
- We crafted engaging, long-form content to provide deeper insight into each project, keeping viewers invested in the content.
- Architectural imagery was strategically utilized when video content was not applicable, ensuring a diverse content mix.
- We developed a series-based approach, where multiple posts were dedicated to a single project, creating a narrative that retained user interest over time.
3. Sustainable Content Creation Process
- To ensure long-term consistency, we established a structured content creation workflow:
- Monthly film dates were scheduled, allowing for efficient content production.
- Pre-film meetings were held to outline key topics and identify new properties to feature.
- A designated recording space was set up within the firm’s office, enabling architects to share insights with minimal disruption to their schedules.
Results
The implementation of this refined social media strategy led to remarkable growth and visibility for Archer & Buchanan:
- Their social media following more than doubled, reaching over 15,000 followers in just 18 months—a milestone that had previously taken nearly a decade to achieve.
- Viral content generated millions of views and hundreds of thousands of impressions, significantly increasing brand awareness.
- Enhanced engagement translated into a surge of inbound inquiries, leading to new project opportunities across the United States.
- The firm received national recognition, including a prestigious feature in Forbes Magazine’s list of the 200 Best Architects in the USA.
Elevate Your Social Media Presence
The transformation of Archer & Buchanan’s social media presence demonstrates the power of a well-executed digital strategy. By implementing a structured, visually compelling, and engagement-driven approach, businesses in any industry can achieve measurable success.
If you’re looking to elevate your brand’s social media impact and drive meaningful growth, our team at Padula Media is here to help. Contact us today to get started on your journey toward a stronger digital presence.
If you’re looking to elevate your brand’s social media impact and drive meaningful growth, our team at Padula Media is here to help. Contact us today to get started on your journey toward a stronger digital presence.