How Windle Design & Construction Skyrocketed Search Traffic by 400% in 6 Months
Background
Windle Design & Construction, a family-owned remodeling business rooted in the greater Philadelphia area, transformed their digital footprint from near obscurity to a lead-generating powerhouse. Here’s how they did it.
Challenges
When Windle reached out in 2022, their online presence was barely a whisper:
- Traffic Trickle: A mere 1 organic visit per day in Q1 2022.
- Conversion Crash: Their website failed to turn visitors into leads.
- Brand Blur: No clear identity or vision set them apart from competitors.
- Missed Opportunity: The site didn’t reflect their full-service, high-end experience.
- Competitive Echo: It mirrored rival claims, lacking unique appeal.
- The Diagnosis: A complete website revamp, fresh keyword strategy, and bold marketing shift were overdue.
Strategy & Implementation
We partnered with Windle to craft a strategy with staying power.
- Brand Foundations First
- Hosted a strategy session with leadership and key team members.
- Defined their mission, vision, core values, and a distinct brand voice.
- Facilitated discussions to align the team on growth goals.
- A Website Worthy of Their Work
- Redesigned from scratch to showcase their portfolio’s finest.
- Created a luxurious, high-end feel with compelling copy and visuals.
- Built a site that connects with their audience and drives conversions.
- SEO That Delivers
- Conducted deep keyword research and mapped out a topical strategy.
- Launched a robust SEO and Local SEO campaign targeting the right audience.
- Crafted content to rank for keywords that attract quality leads.
- Data-Driven Growth
- Set up key event tracking to monitor lead performance.
- Reviewed results regularly to refine the approach.
Results
- Traffic Boom: Organic search traffic surged 400% in just 6 months.
- Industry Standout: A breathtaking website now positions Windle as a local leader. (Check it out at windledc.com.)
- Lead Flow: High-quality traffic converts into real business opportunities.
Trusted Partnership: We’ve become Windle’s marketing backbone, meeting often to adapt to business shifts or algorithm updates.
Ready to Elevate Your Business?
At Padula Media, we turn businesses like Windle—and yours—into online success stories. With expertly crafted websites, strategic content, and organic search mastery, we deliver results.
- Our Toolkit: Branding, website design, SEO, and Local SEO solutions (and more!).
- Your Move: Contact us today to ignite your growth.